Pick Your Label Keynote
If you don’t pick how you’re defined, the world will do it for you.
JEN HARDY'S BIO & PRESS PHOTOS:
For years, women are labeled by what they’re needed for, caretaker, professional, partner, problem-solver. Those labels work…until they don’t. And when they fade, many women are left wondering what comes next.
Pick Your Label is a keynote that reframes midlife not as a crisis or a comeback, but as a declaration. It’s about agency. About deciding, on purpose, how you want to be seen, what you stand for now, and how you move forward with clarity instead of drift.
This keynote gives language to an experience many women quietly share: the moment when survival is no longer the goal, but authorship feels out of reach.
What This Keynote Is About
Pick Your Label challenges the idea that identity is something you age out of or earn permission to redefine.
Jen Hardy introduces a simple but powerful framework that helps women:
- Recognize the labels they’ve been living under without choosing
- Understand why confidence erodes when identity is left undefined
- Shift from passive reinvention to conscious authorship
- Make choice visible through one clear action at a time
This isn’t about erasing the past or becoming someone new. It’s about deciding what the next chapter stands for—and backing it up with action.
Who This Keynote Is For
Pick Your Label resonates most with women who have done everything “right” and still feel unsettled about what’s next.
Ideal audiences include:
- Women 50+ navigating identity shifts after careers change, children leave home, or priorities evolve
- High-achieving women who feel capable but directionless
- Organizations, conferences, and communities focused on leadership, longevity, and midlife agency
- Women who are done with vague inspiration and want a way forward that feels grounded and real
This keynote meets women where they are—and gives them a framework they can actually use.
Jen Hardy is the founder of the Pick Your Label movement, built on a simple truth: if you don’t pick your own label, someone else will assign you a role you never auditioned for. Jen helps women reject the stereotypes of being over “a certain age” and define their own future based on authenticity, creativity, and unapologetic success.
That mindset was forged in 2018 when she was told she had a year to live. She decided to peel off the label of expired and replace it with podcaster — and her life changed forever. That moment is also the fuel behind Power Up Generation, a global movement proving that life after 50 isn’t about fading away. It’s about showing up exactly how you choose.
Jen doesn’t just teach reinvention. She is the living proof of it.
As an award-winning broadcaster and podcaster, she has built a massive multi-platform media brand — earning a YouTube Silver Play Button in one year, hosting the top-ranked Fabulous Over 50 podcast, and growing her YouTube channel @theJenHardy to over 200,000 subscribers. She is a bestselling author whose book Uncensored YouTube Hackshit #1 on Amazon and held that position for over 31 days. She is also a recording artist and the owner of her own record label under Hardy House Media — demonstrating daily that you can launch a new dream at any age.
Jen was personally selected out of YouTube creators nationwide to attend the YouTube AI event at Google’s Los Angeles offices, and had her first YouTube Community Partner Manager at 2,400 subscribers.
Before building her media empire, Jen earned the prestigious Our Lady of Loretto Award from U.S. Army Aviation — one of the most distinguished leadership honors in military family service — recognizing her exceptional work as an FRG Leader. That same spirit of service, resilience, and community is the backbone of everything she creates today.
Beyond the microphone, Jen is a champion for other voices. She founded the Power Up Creator Awards — shining a global spotlight on creators over 50 — and the Power Up Society, an exclusive mastermind where creators over 50 build on their collaborative experience to level up together.
Jen lives on Hardy Island with the youngest two of her seven children, where they swim with dolphins and manatees and watch rocket launches from their front yard.
Why Jen Hardy
Jen Hardy isn’t interested in teaching reinvention theater.
Her work was born from personal experience: years of being defined by roles that mattered, followed by the realization that identity had slowly drifted out of her control. What she uncovered wasn’t a lack of ambition or talent, but a lack of conscious choice.
Through Pick Your Label, Jen has become a leading voice for women who want to age out loud, define themselves on their own terms, and build confidence through visible proof rather than perfection.
Her style blends honesty, humor, and practical insight making complex identity shifts feel accessible, actionable, and human.
What Audiences Leave With
After Pick Your Label, audiences don’t just feel inspired—they leave clearer. They walk away with:
- Language to describe where they are and what they want next
- A reframed view of identity as a choice, not a phase
- A tangible action they can take immediately
- A renewed sense of agency over how they show up
This keynote doesn’t ask women to reinvent themselves. It invites them to choose themselves—on purpose.
Book Pick Your Label
Pick Your Label is available as a keynote for conferences, leadership events, retreats, and curated experiences focused on growth, agency, and the second half of life.
The most powerful shift isn’t becoming someone new. It’s choosing who you are and living like it.
Book Jen Hardy to speak
Jen Hardy is a podcaster, YouTuber, musician, and media entrepreneur — host of the Fabulous Over 50 podcast, founder of the Power Up Creator Awards, and creator of a movement that reaches 200K+ subscribers and a powerfully engaged audience of women over 50. Broadcasting from Hardy Island, Jen is available for podcast interviews, speaking engagements, brand collaborations, media features, and event appearances.
To get started, click the button below to email Jen’s team directly. To help us respond quickly and get you on the calendar, please include the following details in your message:
What to Include in Your Email
Please include the following details when reaching out:
- Your name and organization/publication
- Type of opportunity (podcast interview, speaking engagement, media feature, brand collaboration, etc.)
- Event or air date — please provide your preferred date(s) and any deadline for confirmation
- Days and times you are available for a discovery/booking call
- Budget or compensation (please include your offer or range)
- Format and length of the appearance or feature (live, recorded, virtual, in-person, article, etc.)
- Audience size and demographics of your platform or event
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- Your contact phone number in addition to email
We will respond within 2 business days.
AWARDS & RECOGNITION
Recognized for leadership, service, and excellence in media.
• 🏅 Our Lady of Loretto Award — U.S. Army Aviation | Awarded for exceptional leadership in military family service as an FRG Leader. One of the most distinguished honors in Army Aviation community leadership.
• 🎙️ Podcast of the Year (awarded twice)
• 📡 Broadcast of the Year
• ▶️YouTube Silver Play Button — Awarded by YouTube for surpassing 100,000 subscribers
Jen in Action
On stages, in studios, and in rooms where it happens.
The book that stayed #1 on Amazon for over 30 days!
Join 12 of my YouTube and media friends & I for a glimpse at the journey, and some incredible tips along the way
